Saturday, April 29, 2017
Designing New Possibilities for Your Home and How You Live ™

Builders and Renovators: Don’t Leave Money on the Table

by Debra Gould
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bedroom after staging by Debra Gould

The house sold in days for $30,000 over asking. Three other houses on the street were available for sale before this home came on the market, and they were still for sale weeks after this one sold. Not providing the finishing touches leaves a significant amount of money on the table when it's time to sell. Everything in this photo was added during a Home Staging by Six Elements Inc.

Attention Builders, Renovators and home owners with empty rooms! Home Staging can easily increase the selling price of your empty home by $20,000 to $50,000 with minimal investment.

Decorating your house to sell, also called Home Staging, House Staging, Real Estate Staging or House Fluffing, will help you sell more quickly and as a builder or renovator, you know time is money!

Tempted to leave a room or a home empty?

If you’ve done the expensive and time-consuming job of renovating, don’t decide to save money when it comes to furnishings!

It’s hard to stay motivated to the bitter end when you’ve gone through expensive renovations, suffered with delays, gone over your budget. It can be tempting to say, “it’s good enough, the paint’s dry let’s put it on the market as is!”

This is short sighted and can cost you a bundle!

family room before staging

family room after staging



From construction site to renovated home decorated for a young couple. It’s important to always have the target market in mind when decorating a house to sell. Make sure any Home Stager you hire really understands real estate and the psychology of why people buy.

It’s relatively inexpensive to rent anything you need, and these finishing touches help ensure you make the profit you deserve for all those costly renovations.

Imagine it’s the Academy Awards. A big star is wearing a fabulous designer gown so she decides she doesn’t need to get her hair done. Does everyone talk about the fabulous gown? Of course not, all they can remember is that terrible hair!

Or imagine a fine painting stuck in a dollar store frame. Does the painting have the same appeal as it would if it had gone to a professional framer? No, suddenly it looks like it must be a cheap painting instead of the wonderful work of art that it is.

Conversely, have you ever taken one of your 4 year old’s paintings and had it framed? What a difference compared to how it looked when you had it stuck on the fridge with a magnet!

Why does one T-shirt sell for $15 and another for $100? They’re both 100% cotton and they’re probably both made in a country where workers make pennies. The hundred dollar version has a big name on the label, it’s sold in a fine boutique.

It’s all about context and packaging… home staging is about packaging a home to show off its best features and downplay the flaws. Home staging is about romancing the buyer, putting them in the mood to make an emotional connection with a house!

There are at least 5 reasons why it’s a bad idea to try and sell an empty house or a house with many empty rooms. And they all lead to one conclusion, the prospective buyer will be tempted to make a lower offer if they even make one at all!

Don’t have the energy to do it yourself, or not sure where to start?

Done right, home staging / house fluffing provides an excellent return on investment — helping you sell your home more quickly and for more money. Contact Six Elements for help. We can source everything you need to get your empty property or empty rooms decorated to sell on the real estate market.

CNN Money interviewed Home Staging expert Debra Gould on how Home Staging, or Real Estate Merchandising as it’s also called, is a great strategy in a slowing real estate market.

Debra Gould, President Six Elements Inc.

Internationally recognized Home Staging expert Debra Gould president of Six Elements will supercharge the appeal of any property. If you’re looking to profit in the real estate market, your best investment may be a ‘decorate to sell’ consultation with Debra.

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